I spent a couple of days at the big annual event for bankers last week in Boston hosted by BAI.  They also had some high quality speakers, two of whom, Jack Welch and Al Gore,  I’ve had the brief honor of meeting previously. The third was Ram Charan, noted author and educator, and as this is the first time I heard him in person, I must say that he was excellent. All of them are plugging their books and writings including AL Gore’s latest, Our Choice: A Plan to Solve the Climate Crisis. But that is expected and I look forward to reading VP Gore’s latest.

What I thought was to a degree absent was a session on how cloud computing can assist banks, especially those that fall in the below $10B in asset range. These could be represented by banks, Savings and Loan’s (S&L) or Credit Unions (CU).

Here is what I thought was there and what was missing:

Some banks are using cloud computing for the traditional Software as a Service (SaaS) capabilities including sales such as Salesforce.com.

Some are using it to augment some of their infrastructure needs including data storage.

A few are using it to augment website capabilities.

What I didn’t hear was a bank or other financial or lending institution that started its core operations around cloud computing. And I think there are still a lot of valid concerns why this is not happening as rapidly as in some other areas of business. Let are my thoughts:

First, banking is highly regulated and likely to get more so, not less. Consumer and depositor data is closely monitored as part of the Gramm Leach Bliley Act. Cloud computing opens some doors to loss of data security.

Second, the OCC and OTS have considerable oversight in regular audits of large and small banks. Getting caught in a bad audit is not something anyone wants.Cloud computing may not lend itself well to an intense audit.

On the other hand banks, new, upcoming and traditional all can benefit from this approach. Traditional banks get to employ new services faster and quicker, while new banks don’t have to invest in a lot of Information Technology (IT) assets to get moving.

I would hope that next year we’ll hear more concrete stories of how banks are employing and deploying greater and wider services through cloud computing providers such as Amazon, IBM, Google, Oracle and Microsoft, as well as some of the outsourcers, Independent Software Vendors (ISV’s) and bank services providers including FIS, Metavante, Harland and Jack Henry.

If you would like further information on this topic, please feel free to contact me at ralphs@rgsmanagement.com 

Last week I wrote about what I learned from talking to 25 companies on how social media was being used by them individually, as well as how they used it to enhance their business alliances and partnerships. Mostly I discussed the partnering aspects.

I thought that this week I would back up a little and discuss 5 points to consider when building out a social media program for your business.

• First, with any business initiative, start with a vision, plan, and mission. Sounds like a lot, but this could be a few paragraphs or one-pager. You already have a business plan (I assume), so this is just meant to complement it Not complicate it. Try to answer – “What is my prime purpose in using social media?” Influence customers to buy, provide better customer service and experience, build a new lead channel, etc. Then build your one-pager. Your prime purpose may change or expand in a year, so understand that this is dynamic.
• Second, if you’re not top management, then the above will not be very credible until the owners or senior management buy into it. Social media has the ability to touch and influence almost every area of your business operation, as sales, marketing, HR will all be affected by your strategy. You will need multiple layers of support to get this started – but not necessarily everyone.
• Third, think about how your vision will be turned into policy and action. You will need to establish some policies and guidelines about what’s inbounds and what’s out of bounds in your social media strategy. For instance, what guidelines do you need to establish around talking about new products or internal affairs or finances. These are important areas that can affect you legally, financially, and in your ability to compete.
• Fourth, can you track who’s saying or writing what? And what help or guidance are you providing them? What tools, training and programs might help them help your customers or clients better, or do their job better? There’s a lot of territory to cover on this fourth bullet and my next blog will talk about how to help you get connected to the right resources.
• Fifth, and this is the one I like least, but is necessary. What are the consequences for breaking policy? Even in LinkedIn, some groups have policies that do not allow links in their discussions. Most groups don’t, but those that do will or can expel you from the group. LinkedIn itself has certain policies that will be cause for your expulsion. If you plan to have consequences, then make sure they’re communicated well and backed up with adequate training. This topic alone is worthy of another blog and I would appreciate other thoughts on the subject.

As examples of how to get started or just start your thinking along these lines, take a look at IBM’s guidelines. Or check out Sun Microsystem’s guidelines – one of my former employers – where the CEO has (or had) a highly readable and followable blog. Since Sun is in the midst of being purchased by Oracle, I’m not sure where his future writings will go, but it might be worthy to check out his past material at http://blogs.sun.com/jonathan/ as an example of an executive communication blog.

Look forward to your comments and thoughts.

To begin with, sound partnering begins with a few basic principles that I’ve turned into the 4 C’s which I believe are crucial to understand:

Collaboration and Cooperation: joint, value-oriented partnerships are dependent on a sound quid-pro-quo. If you start with a one-sided contract, it usually ends up disastrously. There has to be something in it to help both parties grow, financially and otherwise. If you don’t have that, consider walking away.

Coopetition: almost any large company that partners with another company today (large or small) often has overlapping capabilities. In the world of technology, IBM and Microsoft have huge partner ecosystems, yet in many cases overlap some set of technology delivery with their partners. Overcoming and understanding how to deal with this phenomenon is key to working with large multi-dimensional partners.

Chemistry: good partnerships span more than just one individual.  Executives, sales, marketing, finance, legal and engineering all get involved at some point in the partnership continuum. It’s up to the partner managers for both companies to build joint long-term commitment and to help forge multiple relationships with their key counterparts.

Given the above, what elements of partnering 2.0 should you be giving consideration to? Here are a few thoughts on what you can point towards:

Web and SEM: leverage all the key elements of web marketing to elevate your partnership’s value to your customers. Go beyond just building out a partner tab and page on your web site. Cross-link web pages of value from your partner as links on your page and vice-versa. Exploit jointly agreed upon keywords on both sites.

Joint Marketing Collateral: Build multiple pieces of collateral between both companies. Use multi-media where possible such as videos. Make sure joint webcasts and other web collateral are easily accessible from both sites.

Social Media Campaigns: use blogs, Facebook and Twitter to play a role in a joint marketing/branding effort. Keep your joint social media dialogues slightly less glitzy and be prepared for honest criticism – as this is a two-way street that is less controllable from the corporate side. Offer something of value (a Starbuck’s card for $5 as an example) for completing a survey for instance.

Joint digital branding, PR and advertising also play critical roles into your joint efforts. But more on that later. 

One of the companies that you should be looking at include Intel’s latest partner efforts, as well as their new branding campaign. Admittedly not everyone can afford 7 figures, but you can get creative with 5 figures quite easily.

Please feel free to comment on your best partnering ideas as well as the companies that you think are doing it well.

In this blog, I’d like to explore a few thoughts on internet search, enterprise search and content management, since last week I attended, for the second time, the Enterprise Search Summit conference in New York City.

Since I also attended the Search Engine Strategies Conference (SES) in March, it’s difficult not comparing the two conferences. The attendance and sheer size of SES is an order of magnitude greater than the Enterprise Search conference (2000 attendees vs. 200) and the mega-companies such as Google and Microsoft have a much larger showing at the SES conference.

It is commonly presumed that enterprise search is meant to manage the search for content inside the business firewall, while internet and web search is geared to find content for the general public. In general that is true, although companies such as Microsoft and their FAST and Sharepoint offerings as well as Google and their business search division have blurred some of these distinctions. Since I don’t want to spend an entire blog on differentiating how enterprise search differs from internet search, a decent summary of some of the distinctions can be found from New Idea Engineering (an enterprise search company).

Since I’ve spent time in all 3 areas, in some of my ensuing blogs I will attempt to look more closely at each area separately. But to begin with, and without trying to sound like a Gartner or Forrester analyst, I’d like to offer my 10 predictions and observations:

·  Google and Microsoft will largely control search both from an internet search, as well as to a large degree enterprise search as well.

·  Google will have to purchase or invest in a larger business-side search organization to further penetrate the enterprise area. Its skills, as evident from the Enterprise Search Conference, are clearly quite thin on the business end.

·  Google and Microsoft will buy, invest in or invest organically in more social networking companies and capabilities (Twitter, Facebook, etc) to broaden their offerings and public reach.

·  Microsoft, to maintain a player status, will buy Yahoo to replace MSN and its Live Search search engine which have too little market share. Google still commands 65% +/- marketshare. Microsoft will then have to determine whether they can embed some of the capabilities of FAST into Yahoo.

·  Enterprise search and content management will be constructed on a Microsoft model including Sharepoint and FAST, further marginalizing companies such as IBM, EMC and Open Text

·  Microsoft, through its Sharepoint offering, may eventually own the entire new content management space. Google Apps potentially have a play in this space, but for the present at least is not ready for enterprise prime time at a major corporate level quite yet. I don’t see anything dramatically new from EMC or IBM and I hope Open Text can keep pace to keep everyone honest so to speak. But today’s software industry is based on revenue and market share, and this industry is moving so quickly, only those with the deepest resolve and pockets can keep with it.

·  Business intelligence and analytical ability will become further embedded in the internet search engines (not just enterprise search). As evidence, FAST, originally a focused internet search engine that morphed into an enterprise search platform, has some significant capabilities in the business analytics area (guided navigation for example).

·  Companies such as SAP and SAS who are attempting to move into the search side with their analytical engine will have to form alliances, build API’s or license their technologies via an OEM agreement, or they will be wasting their time.

·  Other enterprise search vendors such as Autonomy, Endeca, Vivisimo and Exalead may to have to focus on certain vertical industries to be a viable play (eDiscovery is an example), or be bought.

·  Finally, search (internet and enterprise) and content management will further converge technologies and provide capabilities to the end user that can locate content – whether structured or unstructured – either in a dimensional way (folders and files) or in a more search friendly way.

In the blogs coming up, I plan on discussing more on these relevant topics as well as share some related work I’m doing in the healthcare and medical area around search, marketing and social networking.