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	<title>Current Vibes in Marketing and Technology &#187; Virtualization</title>
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		<title>Banks and Cloud Computing</title>
		<link>http://rgsmanagement.com/SeveriniBlog/2009/11/banks-and-cloud-computing/</link>
		<comments>http://rgsmanagement.com/SeveriniBlog/2009/11/banks-and-cloud-computing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 19:19:24 +0000</pubDate>
		<dc:creator>Ralph Severini</dc:creator>
				<category><![CDATA[Business Results]]></category>
		<category><![CDATA[Capital Markets]]></category>
		<category><![CDATA[Cloud Computing]]></category>
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		<category><![CDATA[Virtualization]]></category>
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		<guid isPermaLink="false">http://rgsmanagement.com/SeveriniBlog/?p=786</guid>
		<description><![CDATA[
I spent a couple of days at the big annual event for bankers last week in Boston hosted by BAI.  They also had some high quality speakers, two of whom, Jack Welch and Al Gore,  I&#8217;ve had the brief honor of meeting previously. The third was Ram Charan, noted author and educator, and as this is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-180  alignleft" title="Cloud Computing in Banking" src="http://rgsmanagement.com/SeveriniBlog/wp-content/uploads/2009/11/cloud-on-building.JPG" alt="" width="300" height="220" /></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">I spent a couple of days at the big annual event for bankers last week in Boston hosted by <a title="BAI 2009 Retail Delivery Conference" href="http://www.bai.org/retaildelivery/" target="_blank">BAI</a>.  They also had some high quality speakers, two of whom, <a title="The Jack Welch official site" href="http://www.welchway.com/" target="_blank">Jack Welch</a> and <a title="Al Gore's home page" href="http://www.algore.com/" target="_blank">Al Gore</a>,  I&#8217;ve had the brief honor of meeting previously. The third was <a title="Ram Charan books and home site" href="http://www.ram-charan.com/" target="_blank">Ram Charan</a>, noted author and educator, and as this is the first time I heard him in person, I must say that he was excellent. All of them are plugging their books and writings including AL Gore&#8217;s latest, <a title="Our Choice - the book website" href="http://ourchoicethebook.com/" target="_blank">Our Choice: A Plan to Solve the Climate Crisis.</a> But that is expected and I look forward to reading VP Gore&#8217;s latest.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">What I thought was to a degree absent was a session on how cloud computing can assist banks, especially those that fall in the below $10B in asset range. These could be represented by banks, Savings and Loan’s (S&amp;L) or Credit Unions (CU).</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Here is what I thought was there and what was missing:</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Some banks are using cloud computing for the traditional Software as a Service (SaaS) capabilities including sales such as Salesforce.com.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Some are using it to augment some of their infrastructure needs including data storage.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">A few are using it to augment website capabilities.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">What I didn’t hear was a bank or other financial or lending institution that started its core operations around cloud computing. And I think there are still a lot of valid concerns why this is not happening as rapidly as in some other areas of business. Let are my thoughts:</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">First, <strong>banking is highly regulated and likely to get more so, not less.</strong> Consumer and depositor data is closely monitored as part of the <a title="Wikipedia Gramm Leach Bliley writeup" href="http://en.wikipedia.org/wiki/Gramm%E2%80%93Leach%E2%80%93Bliley_Act" target="_blank">Gramm Leach Bliley Act</a>. Cloud computing opens some doors to loss of data security.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Second, the <a title="Office of the Comptroller of the Currency" href="http://www.occ.treas.gov/" target="_blank">OCC</a> and <a title="Office of Thrift Supervision" href="http://www.ots.treas.gov/" target="_blank">OTS</a> have considerable oversight in regular audits of large and small banks. <strong>Getting caught in a bad audit is not something anyone wants</strong>.Cloud computing may not lend itself well to an intense audit.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">On the other hand banks, new, upcoming and traditional all can benefit from this approach. Traditional banks get to employ new services faster and quicker, while new banks don’t have to invest in a lot of Information Technology (IT) assets to get moving.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">I would hope that next year we’ll hear more concrete stories of how banks are employing and deploying greater and wider services through cloud computing providers such as Amazon, IBM, Google, Oracle and Microsoft, as well as some of the outsourcers, Independent Software Vendors (ISV’s) and bank services providers including FIS, Metavante, Harland and Jack Henry.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">If you would like further information on this topic, please feel free to contact me at <a href="mailto:ralphs@rgsmanagement.com">ralphs@rgsmanagement.com</a>  </span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"> </span></span></p>
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		<title>The Virtues of Selling Virtualization (the 11th Flattener)</title>
		<link>http://rgsmanagement.com/SeveriniBlog/2009/05/the-11th-flattener-and-the-virtues-of-selling-virtualization/</link>
		<comments>http://rgsmanagement.com/SeveriniBlog/2009/05/the-11th-flattener-and-the-virtues-of-selling-virtualization/#comments</comments>
		<pubDate>Sun, 03 May 2009 17:00:54 +0000</pubDate>
		<dc:creator>Ralph Severini</dc:creator>
				<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Virtual Event Marketing]]></category>
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		<category><![CDATA[Peter Levine]]></category>
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		<category><![CDATA[The World is Flat]]></category>
		<category><![CDATA[Thomas Friedman]]></category>
		<category><![CDATA[UNIX International]]></category>
		<category><![CDATA[Veritas]]></category>
		<category><![CDATA[VMware]]></category>

		<guid isPermaLink="false">http://rgsmanagement.com/SeveriniBlog/?p=117</guid>
		<description><![CDATA[Since my last blog discussed the world of virtual trade shows and mentioned VMware, let&#8217;s talk about this phenomenon of Information Technology (IT) virtualization and some basic elements of how it should be marketed and sold.
To me, this has become an important topic and one that I&#8217;ve spent some time on, consulting on virtualization and cloud computing. [...]]]></description>
			<content:encoded><![CDATA[<p>Since my last blog discussed the world of virtual trade shows and mentioned <a title="VMware corporate site" href="http://www.vmware.com" target="_blank">VMware</a>, let&#8217;s talk about this phenomenon of Information Technology (IT) <a title="Virtualization definition" href="http://en.wikipedia.org/wiki/Virtualization" target="_blank">virtualization </a>and some basic elements of how it should be marketed and sold.</p>
<p>To me, this has become an important topic and one that I&#8217;ve spent some time on, consulting on virtualization and cloud computing. For those that read <a title="Thomas Friedman's web site" href="http://www.thomaslfriedman.com/" target="_blank">Thomas Friedman&#8217;s</a>, <a title="The Original Version" href="http://www.thomaslfriedman.com/bookshelf/the-world-is-flat" target="_blank"><em>The World is Flat</em></a>, you might recall that &#8220;Virtual&#8221; was mentioned as part of his <a title="10 World Flatteners" href="http://en.wikipedia.org/wiki/The_World_is_Flat" target="_blank">10th Flattener</a>. But what he was really referring to is what I wrote about in my last blog &#8211; virtualizing meetings and trade shows.</p>
<p>On the other hand, and in the context of this blog, virtualization is a set of techniques, processes and a good dose of software applications that allow IT departments to slice and dice their computer hardware (primarily computers and servers) and data storage into smaller, separately managed logical servers and resources. To the average non-techy, this is about as intuitive as learning Greek.</p>
<p>So <strong>I won&#8217;t discuss the <em>How</em> of doing this, but rather the <em>Why</em></strong>.  The Why is simply about being able to squeeze more out of your compute and data storage purchases by optimizing their capabilities. Sounds easy enough. And of course the followup question is &#8216;why doesn&#8217;t what we already do work as well as this technique&#8217; - that being the purchase of one software server license per physical server. Let&#8217;s just say that this technology and its best practices have really matured in the past few years, and until now IT has not really felt safe in fully deploying virtualization to run the core business. That is changing, and in the land of IT today virtualization provides a good deal of cost savings, while preserving and extending your previous investments in technology. This is a key result in <strong>a world <em>economy </em>that values <em>economizing </em>like never before</strong>.</p>
<p>Virtualization can also be an important ingredient and is frequently associated with the infrastructure behind <a title="Info World article" href="http://www.infoworld.com/d/cloud-computing/what-cloud-computing-really-means-031" target="_blank">cloud computing</a>. There&#8217;s a lot being discussed on this subject and some actual business and products being developed and road-mapped. But I&#8217;ll address the marketing and sales behind this in another blog - since this is a much broader topic. But suffice it to say, that cloud computing and virtualization often appear together in the same context. </p>
<p>There are a few major players in this arena, VMware and <a title="Citrix home page" href="http://www.citrix.com" target="_blank">Citrix</a> (through its acquisition of <a title="The Citrix Xen server page" href="http://www.citrix.com/English/ps2/products/product.asp?contentID=683148" target="_blank">Xen</a>) are the big ones. VMware is the most dominant commercial vendor maintaining an approximate 55% market share, while Citrix had its roots in the open source arena and has maintained a smaller market share. <a title="Microsoft's Virtualization webpage" href="http://www.microsoft.com/virtualization/default.mspx?WT.mc_id=FE6B6F55-52CE-465C-BFC8-1060701CEF84&amp;WT.srch=1&amp;mode=1&amp;CR_ID=-1&amp;CR_TC=9OSUHTJXBB2LNZC" target="_blank">Microsoft</a>, <a title="Sun's Virtualization webpage" href="http://www.sun.com/solutions/virtualization/index.jsp" target="_blank">Sun</a> and others have valuable components and versions of their own that work primarily with their operating systems. And of course there is a substantial partner, channel and vendor ecosystem that has developed for this market. </p>
<p>Since what goes on at the top of these companies is so critical, <strong>part of the sales and business maturity process have become evident in the leadership of these businesses</strong>. VMware, which was owned and now spun off by EMC, recently went through a change at the top, putting in place <a title="Paul Mritiz - brief bio" href="http://www.crunchbase.com/person/paul-maritz" target="_blank">Paul Maritz</a>, a mature and seasoned veteran of building organizations by replacing one of the original founders, <a title="Diane Greene's brief bio" href="http://www.crunchbase.com/person/diane-greene" target="_blank">Diane Greene</a>.  Why&#8230;<a title="EMC homepage" href="http://www.emc.com" target="_blank">EMC</a> still owns a majority of stock of VMware (was about 90%) and those shares will likely become more valuable in an untethered company, one that is not &#8220;totally&#8221; beholden to EMC technology.  Xen has been managed the last few years by <a title="Peter Levine's bio" href="http://www.citrix.com/English/aboutcitrix/leadership/leader.asp?contentID=683196" target="_blank">Peter Levine</a>, an old colleague of mine via a <a title="UNIX Int'l from wikipedia" href="http://en.wikipedia.org/wiki/UNIX_International" target="_blank">UNIX International </a>committee in the early 90&#8217;s and a veteran of <a title="History of Veritas Software" href="http://en.wikipedia.org/wiki/Veritas_Software" target="_blank">Veritas</a> (now <a title="Symantec's home page" href="http://www.symantec.com" target="_blank">Symantec</a>),  and Peter put his stamp of leadership on Xen by selling it to Citrix &#8211; and remaining with Citrix as their EVP. Why&#8230;Citrix is not only a much larger company but is one that is highly complimentary to Xen, providing much of the software that allows us to create virtual conferences and connect to our remote compute resources (<a title="Go ToMyPC home page" href="http://citrix.com/English/ps2/products/product.asp?contentID=13994" target="_blank">Go ToMyPC</a>).</p>
<p>Since I&#8217;ve attended both physical (real and in-person) trade shows and events and User Group meetings from VMware, as well as virtual trade shows and on-line webinars, I&#8217;ve been impressed by their attempts to put virtualization into a decent <a title="Standard ROI definition" href="http://www.answers.com/topic/return-on-investment" target="_blank">ROI</a> sale context. This is one of the top two keys to selling most technology and I would say that VMware has created a reasonably well-refined ROI template that you can use to judge cost-benefits.</p>
<p>However, I think <strong>the</strong> <strong>ability to sell virtualization&#8217;s ease of management, and safety and reliability have been less evident</strong>. Indeed, VMware has to rely too often on its partners to supply necessary &#8220;fail-safe&#8221; technologies (backup, disaster recovery, etc) to complement its offerings. True, this is changing, but it has delayed virtualization&#8217;s adoption. When I started in this business, it was all about how to get to five 9&#8217;s (<a title="Five nine's and high availability" href="http://en.wikipedia.org/wiki/High-availability" target="_blank">99.999% uptime</a>), which equates to 5+ minutes of downtime per year as memory serves. Virtualization will surely head further upstream in the eyes of <a title="What's a CIO" href="http://www.pcmag.com/encyclopedia_term/0,2542,t=CIO&amp;i=39685,00.asp" target="_blank">CIO&#8217;s</a> with more fully demonstrable and certifiable studies of uptime, <a title="What is MTBF from wikipedia" href="http://en.wikipedia.org/wiki/Mean_time_between_failures" target="_blank">MTBF</a> (mean time between failures) and the many other quality metrics associated with running a data center. And these measures of reliability have to be associated with the level of training, processes, and other investments in order for the virtualization vendors to make a fully vetted case and to ensure a faster sale&#8217;s close cycle. One suggestion - <strong>try giving us a chart with the number of 9&#8217;s versus the level of effort</strong> (time, money and people) that I have to put in to get to that level of uptime. That is the true benchmark of ROI vs. safety that will propel and sell this technology that much faster.</p>
<p>Another &#8211; <strong>try adding in elements of data storage and desktop virtualization into a comprehensive ROI model and safety equation</strong>, and maybe throw in a <strong>chart on application virtualization</strong>.</p>
<p>There&#8217;s clearly a lot that has evolved in getting wider spread sales and adoption of virtualization, but there&#8217;s still a lot to be improved upon.  I&#8217;d love to hear your thoughts on some additional ideas.</p>
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