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	<title>Current Vibes in Marketing and Technology &#187; Capital Markets</title>
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		<title>Banks and Cloud Computing</title>
		<link>http://rgsmanagement.com/SeveriniBlog/2009/11/banks-and-cloud-computing/</link>
		<comments>http://rgsmanagement.com/SeveriniBlog/2009/11/banks-and-cloud-computing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 19:19:24 +0000</pubDate>
		<dc:creator>Ralph Severini</dc:creator>
				<category><![CDATA[Business Results]]></category>
		<category><![CDATA[Capital Markets]]></category>
		<category><![CDATA[Cloud Computing]]></category>
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		<category><![CDATA[Financial Services]]></category>
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		<guid isPermaLink="false">http://rgsmanagement.com/SeveriniBlog/?p=786</guid>
		<description><![CDATA[
I spent a couple of days at the big annual event for bankers last week in Boston hosted by BAI.  They also had some high quality speakers, two of whom, Jack Welch and Al Gore,  I&#8217;ve had the brief honor of meeting previously. The third was Ram Charan, noted author and educator, and as this is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-180  alignleft" title="Cloud Computing in Banking" src="http://rgsmanagement.com/SeveriniBlog/wp-content/uploads/2009/11/cloud-on-building.JPG" alt="" width="300" height="220" /></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">I spent a couple of days at the big annual event for bankers last week in Boston hosted by <a title="BAI 2009 Retail Delivery Conference" href="http://www.bai.org/retaildelivery/" target="_blank">BAI</a>.  They also had some high quality speakers, two of whom, <a title="The Jack Welch official site" href="http://www.welchway.com/" target="_blank">Jack Welch</a> and <a title="Al Gore's home page" href="http://www.algore.com/" target="_blank">Al Gore</a>,  I&#8217;ve had the brief honor of meeting previously. The third was <a title="Ram Charan books and home site" href="http://www.ram-charan.com/" target="_blank">Ram Charan</a>, noted author and educator, and as this is the first time I heard him in person, I must say that he was excellent. All of them are plugging their books and writings including AL Gore&#8217;s latest, <a title="Our Choice - the book website" href="http://ourchoicethebook.com/" target="_blank">Our Choice: A Plan to Solve the Climate Crisis.</a> But that is expected and I look forward to reading VP Gore&#8217;s latest.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">What I thought was to a degree absent was a session on how cloud computing can assist banks, especially those that fall in the below $10B in asset range. These could be represented by banks, Savings and Loan’s (S&amp;L) or Credit Unions (CU).</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Here is what I thought was there and what was missing:</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Some banks are using cloud computing for the traditional Software as a Service (SaaS) capabilities including sales such as Salesforce.com.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Some are using it to augment some of their infrastructure needs including data storage.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">A few are using it to augment website capabilities.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">What I didn’t hear was a bank or other financial or lending institution that started its core operations around cloud computing. And I think there are still a lot of valid concerns why this is not happening as rapidly as in some other areas of business. Let are my thoughts:</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">First, <strong>banking is highly regulated and likely to get more so, not less.</strong> Consumer and depositor data is closely monitored as part of the <a title="Wikipedia Gramm Leach Bliley writeup" href="http://en.wikipedia.org/wiki/Gramm%E2%80%93Leach%E2%80%93Bliley_Act" target="_blank">Gramm Leach Bliley Act</a>. Cloud computing opens some doors to loss of data security.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Second, the <a title="Office of the Comptroller of the Currency" href="http://www.occ.treas.gov/" target="_blank">OCC</a> and <a title="Office of Thrift Supervision" href="http://www.ots.treas.gov/" target="_blank">OTS</a> have considerable oversight in regular audits of large and small banks. <strong>Getting caught in a bad audit is not something anyone wants</strong>.Cloud computing may not lend itself well to an intense audit.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">On the other hand banks, new, upcoming and traditional all can benefit from this approach. Traditional banks get to employ new services faster and quicker, while new banks don’t have to invest in a lot of Information Technology (IT) assets to get moving.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">I would hope that next year we’ll hear more concrete stories of how banks are employing and deploying greater and wider services through cloud computing providers such as Amazon, IBM, Google, Oracle and Microsoft, as well as some of the outsourcers, Independent Software Vendors (ISV’s) and bank services providers including FIS, Metavante, Harland and Jack Henry.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">If you would like further information on this topic, please feel free to contact me at <a href="mailto:ralphs@rgsmanagement.com">ralphs@rgsmanagement.com</a>  </span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"> </span></span></p>
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		<title>Twitter &#8211; The New Real Time Market Data Feed</title>
		<link>http://rgsmanagement.com/SeveriniBlog/2009/07/twitter-the-new-real-time-market-data-feed/</link>
		<comments>http://rgsmanagement.com/SeveriniBlog/2009/07/twitter-the-new-real-time-market-data-feed/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 15:31:45 +0000</pubDate>
		<dc:creator>RalphSeverini</dc:creator>
				<category><![CDATA[Capital Markets]]></category>
		<category><![CDATA[Market Segmentation]]></category>
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		<guid isPermaLink="false">http://rgsmanagement.com/SeveriniBlog/?p=280</guid>
		<description><![CDATA[
And The Race Is On!
After developing and selling technology for the capital markets and financial services industry, I’ve learned some things about the value of real-time information. The same now seems to hold true for online social information sharing. Let me explain what I mean.
In the world of capital markets which includes brokerages and wirehouses, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-180  alignleft" title="Twitter Follow Me" src="http://rgsmanagement.com/SeveriniBlog/wp-content/uploads/2009/07/followme.JPG" alt="" width="300" height="200" /></p>
<p><strong><span style="font-size: medium;">And The Race Is On!</span></strong></p>
<p>After developing and selling technology for the capital markets and financial services industry, I’ve learned some things about the value of <strong>real-time information</strong>. The same now seems to hold true for online social information sharing. Let me explain what I mean.</p>
<p>In the world of capital markets which includes brokerages and wirehouses, such as Morgan Stanley, and traditional banks such as Bank of America and Citi, real time information becomes an incredibly valuable commodity (or more precisely necessity). First, the aggregators and distributors of capital markets real time information include the likes of mega-info companies including <a title="Thomson Reuters home page" href="http://thomsonreuters.com/" target="_blank">Thomson-Reuters</a> and <a title="Bloomberg home page" href="http://www.bloomberg.com/" target="_blank">Bloomberg</a>. Second, some of the suppliers of this data include stock exchanges such as <a title="NY Stock Exchange" href="http://www.nyse.com/" target="_blank">NYSE</a>. And third, the users of this information include financial traders, mutual fund managers, wealth managers and financial advisors – to name a few. Those users or recipients of this real time information spend a lot of money on purchasing and employing this data to give them an edge about a company or fund that they might invest in (or not).</p>
<table border="1" cellspacing="0" cellpadding="0" align="right">
<tbody>
<tr>
<td width="113" valign="top"><strong> </strong></td>
<td width="91" valign="top"><span style="color: red;"></p>
<p align="center"><strong>Market </strong><strong>Data</strong></p>
<p></span></td>
<td width="91" valign="top"><span style="color: red;"></p>
<p align="center"><strong>Social </strong><strong>Media</strong></p>
<p></span></td>
</tr>
<tr>
<td width="113" valign="top"><strong>Suppliers</strong></td>
<td width="91" valign="top">Exchanges</td>
<td width="91" valign="top">Twitter, Facebook</td>
</tr>
<tr>
<td width="113" valign="top"><strong>Aggregators</strong></td>
<td width="91" valign="top">Thomson-Reuters</td>
<td width="91" valign="top">Microsoft’s Bing</td>
</tr>
<tr>
<td width="113" valign="top"><strong>Users</strong></td>
<td width="91" valign="top">Financial Advisors</td>
<td width="91" valign="top">Retailers, Marketers</td>
</tr>
</tbody>
</table>
<p>What is evolving analogously in the world of social media is quite similar. While instant messaging was the early leader in delivering real time interpersonal information, it’s the advent of <a title="Twitter home page" href="http://www.twitter.com" target="_blank">Twitter</a> that is really making this a potential business phenomenon and necessity. Twitter is the supplier of all this instant opinion information.</p>
<p>Just recently, <a title="Microsoft home page" href="http://www.microsoft.com" target="_blank">Microsoft</a> and <a title="Facebook" href="http://www.facebook.com" target="_blank">Facebook</a> announced initiatives to aggregate and promote Twitter information. They are the equivalent to Thomson-Reuters at this point. Of course Facebook, not to be outdone, would also like to be a competitive supplier in this market and is now allowing some real time views (aka status updates) of information posted by its 200 million users to be more publicly accessible. While Microsoft, through its new <strong>Bing search engine</strong>, is providing an index to the most followed Twitterer’s , bringing Twitter information to its search engine in less than a minute (near enough to real time).</p>
<p>So why is this trend important? It may provide businesses and marketers the ability to look at consumer interests, buying patterns and the effects of new product releases in near instantaneous fashion.</p>
<p>There is one issue that should be important to everyone. In the world of capital markets, real time information is about stocks and investments for the most part – relatively innocuous from a personal standpoint. However, in the world of Twitter and Facebook, the information is about us and our behavior. This type of real time market segmentation information has the potential to infringe on our privacy rights. Many of us have already seen our personal data being used for purposes that go beyond our consent. So while I look forward to the next wave of social media progress, we also need to be vigilant in how this affects our social communities and privacy.</p>
<p><img class="size-medium wp-image-180  alignleft" title="Facebook Trend" src="http://rgsmanagement.com/SeveriniBlog/wp-content/uploads/2009/07/facebook-chart.jpg" alt="" width="500" height="200" /></p>
<p> </p>
<p> </p>
<p><em><span style="color: #333399;">Current Trends for Facebook and Twitter</span></em></p>
<p><em><span style="color: #333399;"> </span></em></p>
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