Comments on: 5 Ways to Start Out on the Right Foot with Your Social Media Program http://rgsmanagement.com/SeveriniBlog/2009/09/5-ways-to-start-out-on-the-right-foot-with-your-social-media-program/ Issues & Commentary Fri, 02 Oct 2009 04:36:29 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Glenn http://rgsmanagement.com/SeveriniBlog/2009/09/5-ways-to-start-out-on-the-right-foot-with-your-social-media-program/comment-page-1/#comment-531 Glenn Fri, 02 Oct 2009 04:36:29 +0000 http://rgsmanagement.com/SeveriniBlog/?p=744#comment-531 The are really only two reasons to implement 'social media' in a business setting. The first is to learn more about your customers. The second is extend to extend the customer experience via the interactions in a community focused on a particular product/concept/idea. For a great example of social media at work, check out Stonyfield Yogurt online. They have really tuned into the psychographics of their market segment with their approach. The are really only two reasons to implement ’social media’ in a business setting. The first is to learn more about your customers. The second is extend to extend the customer experience via the interactions in a community focused on a particular product/concept/idea. For a great example of social media at work, check out Stonyfield Yogurt online. They have really tuned into the psychographics of their market segment with their approach.

]]> By: Ralph Severini http://rgsmanagement.com/SeveriniBlog/2009/09/5-ways-to-start-out-on-the-right-foot-with-your-social-media-program/comment-page-1/#comment-521 Ralph Severini Wed, 30 Sep 2009 16:53:37 +0000 http://rgsmanagement.com/SeveriniBlog/?p=744#comment-521 Thanks for the comments Hank and TJ. I am curious TJ - have you seen any boundary conditions overstepped and what was done about it? I've discussed a range of things with several companies, but there tends to be a lot of variation on this depending on the overstepping. Thanks for the comments Hank and TJ.

I am curious TJ – have you seen any boundary conditions overstepped and what was done about it? I’ve discussed a range of things with several companies, but there tends to be a lot of variation on this depending on the overstepping.

]]> By: TJ Dinsmoor http://rgsmanagement.com/SeveriniBlog/2009/09/5-ways-to-start-out-on-the-right-foot-with-your-social-media-program/comment-page-1/#comment-520 TJ Dinsmoor Wed, 30 Sep 2009 16:46:23 +0000 http://rgsmanagement.com/SeveriniBlog/?p=744#comment-520 Great article. The most important step is setting boundaries. It can truly make or break you. Great article. The most important step is setting boundaries. It can truly make or break you.

]]> By: Hank Blank http://rgsmanagement.com/SeveriniBlog/2009/09/5-ways-to-start-out-on-the-right-foot-with-your-social-media-program/comment-page-1/#comment-519 Hank Blank Wed, 30 Sep 2009 15:09:39 +0000 http://rgsmanagement.com/SeveriniBlog/?p=744#comment-519 Great article. I meet with Marketing departments that want to do social media but then all the internal issues come up. Do they want to champion a corporate inintiative that will involve many departments and often many headaches. Interia takes over and nothing happens. Great article. I meet with Marketing departments that want to do social media but then all the internal issues come up. Do they want to champion a corporate inintiative that will involve many departments and often many headaches. Interia takes over and nothing happens.

]]>