Comments on: The 5 Powerful Myths of Partnering http://rgsmanagement.com/SeveriniBlog/2009/08/the-5-powerful-myths-of-partnering/ Issues & Commentary Wed, 09 May 2012 11:39:09 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Ralph Severini http://rgsmanagement.com/SeveriniBlog/2009/08/the-5-powerful-myths-of-partnering/comment-page-1/#comment-320 Ralph Severini Tue, 25 Aug 2009 12:19:05 +0000 http://rgsmanagement.com/SeveriniBlog/?p=684#comment-320 On the Balanced Scorecard, I discussed in a prior blog. You can also refer to the Association of Strategic Alliance Professionals (ASAP) that uses this as a framework od partner management. Here's links to both. http://rgsmanagement.com/SeveriniBlog/2009/08/4-key-ways-to-build-the-right-balance-with-your-alliance-partners-and-channels/ http://www.strategic-alliances.org/ On the Balanced Scorecard, I discussed in a prior blog. You can also refer to the Association of Strategic Alliance Professionals (ASAP) that uses this as a framework od partner management. Here’s links to both.

http://rgsmanagement.com/SeveriniBlog/2009/08/4-key-ways-to-build-the-right-balance-with-your-alliance-partners-and-channels/

http://www.strategic-alliances.org/

]]> By: Ralph Severini http://rgsmanagement.com/SeveriniBlog/2009/08/the-5-powerful-myths-of-partnering/comment-page-1/#comment-319 Ralph Severini Tue, 25 Aug 2009 12:15:35 +0000 http://rgsmanagement.com/SeveriniBlog/?p=684#comment-319 And yes I agree about executive relationships being over rated. See my blog - point #2 on Management http://rgsmanagement.com/SeveriniBlog/2009/08/4-key-ways-to-build-the-right-balance-with-your-alliance-partners-and-channels/ And yes I agree about executive relationships being over rated. See my blog – point #2 on Management

http://rgsmanagement.com/SeveriniBlog/2009/08/4-key-ways-to-build-the-right-balance-with-your-alliance-partners-and-channels/

]]> By: Ralph Severini http://rgsmanagement.com/SeveriniBlog/2009/08/the-5-powerful-myths-of-partnering/comment-page-1/#comment-318 Ralph Severini Tue, 25 Aug 2009 12:11:31 +0000 http://rgsmanagement.com/SeveriniBlog/?p=684#comment-318 There are some tools for financial performance measurement including using the Balanced Scorecard which companies use. Measurement is easier for channel driven reseller programs. But much in the way of financially measuring strategic alliances is more difficult. Thanks, Ralph There are some tools for financial performance measurement including using the Balanced Scorecard which companies use. Measurement is easier for channel driven reseller programs. But much in the way of financially measuring strategic alliances is more difficult. Thanks, Ralph

]]> By: POISSON GOUYOU BEAUCHAMPS http://rgsmanagement.com/SeveriniBlog/2009/08/the-5-powerful-myths-of-partnering/comment-page-1/#comment-317 POISSON GOUYOU BEAUCHAMPS Tue, 25 Aug 2009 08:37:07 +0000 http://rgsmanagement.com/SeveriniBlog/?p=684#comment-317 I have another one for you : Executive Relationship drives partnership success. I strongly believe that, while these executive relationship are important for sucess, they are not enough. Only very strong relationships built at field level between "doers" will ensure partnership success. Hence great investments to shape in order at every level of the 2 companies people are aligned and work together, sales, technical, legal. I have another one for you :
Executive Relationship drives partnership success. I strongly believe that, while these executive relationship are important for sucess, they are not enough. Only very strong relationships built at field level between “doers” will ensure partnership success. Hence great investments to shape in order at every level of the 2 companies people are aligned and work together, sales, technical, legal.

]]> By: Boolesky http://rgsmanagement.com/SeveriniBlog/2009/08/the-5-powerful-myths-of-partnering/comment-page-1/#comment-315 Boolesky Tue, 25 Aug 2009 08:26:29 +0000 http://rgsmanagement.com/SeveriniBlog/?p=684#comment-315 This is a good summary and I imagine that most of us experienced the lack of relevance of these myths. However, some questions remain : 1) Financial model : How to measure the long term impact of partnering ? 2) Management accounting : Does company have to assess the contribution of partnering and come out with figures. and if Yes how to do it? 3) Agency cost : How to be sure that your Alliance Manager is doing a good job? These questions show how the success of Alliance Management depends on company vision & strategy rather than on ecosystems forces. This is more an internal challenge and and company willingness that can make these myths look very effective somtimes :-) This is a good summary and I imagine that most of us experienced the lack of relevance of these myths. However, some questions remain :
1) Financial model : How to measure the long term impact of partnering ?
2) Management accounting : Does company have to assess the contribution of partnering and come out with figures. and if Yes how to do it?
3) Agency cost : How to be sure that your Alliance Manager is doing a good job?
These questions show how the success of Alliance Management depends on company vision & strategy rather than on ecosystems forces. This is more an internal challenge and and company willingness that can make these myths look very effective somtimes :-)

]]>