Comments on: 6 Ideas to Improve the SIFMA Conference http://rgsmanagement.com/SeveriniBlog/2009/06/6-ideas-to-improve-sifma-marketing/ Issues & Commentary Fri, 02 Oct 2009 04:36:29 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Ralph Severini http://rgsmanagement.com/SeveriniBlog/2009/06/6-ideas-to-improve-sifma-marketing/comment-page-1/#comment-119 Ralph Severini Tue, 30 Jun 2009 02:30:17 +0000 http://rgsmanagement.com/SeveriniBlog/?p=256#comment-119 Agreed...in the bigger picture, there may have been little that substantively could have done to salvage this one. I think that many of the smaller innovative vendors came prepared and well-intentioned. Let's hope that they can keep the fire lit. Agreed…in the bigger picture, there may have been little that substantively could have done to salvage this one. I think that many of the smaller innovative vendors came prepared and well-intentioned. Let’s hope that they can keep the fire lit.

]]> By: Julio Gomez http://rgsmanagement.com/SeveriniBlog/2009/06/6-ideas-to-improve-sifma-marketing/comment-page-1/#comment-116 Julio Gomez Mon, 29 Jun 2009 18:03:45 +0000 http://rgsmanagement.com/SeveriniBlog/?p=256#comment-116 This year's event was a depressing reminder of the loss of firms, jobs, and capital in the industry. On the other hand, it served as a filter: the firms represented in the exhibit hall were focused on growth and investment in their business. In this rubble there are seedlings sprouting in select areas. As far as the conference portion, you are dead on in your observation of the tilt toward vendors. I think that's a big reason why registrations were a hard sell. Do you remember ever seeing half-price registrations out of the blocks (as opposed to for additional attendees from your firm)? Oh, and there WAS a big tech name -- the CEO of CA addressed the crowd. Unfortunately the crowd was about 30 people, from what I understand. Wow. I personally had a very fruitful and educational experience. Let's hope the good folks at SIFMA can look back on this as the bottom of the market for the SIFMA TMC. This year’s event was a depressing reminder of the loss of firms, jobs, and capital in the industry. On the other hand, it served as a filter: the firms represented in the exhibit hall were focused on growth and investment in their business. In this rubble there are seedlings sprouting in select areas.

As far as the conference portion, you are dead on in your observation of the tilt toward vendors. I think that’s a big reason why registrations were a hard sell. Do you remember ever seeing half-price registrations out of the blocks (as opposed to for additional attendees from your firm)? Oh, and there WAS a big tech name — the CEO of CA addressed the crowd. Unfortunately the crowd was about 30 people, from what I understand. Wow.

I personally had a very fruitful and educational experience. Let’s hope the good folks at SIFMA can look back on this as the bottom of the market for the SIFMA TMC.

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