Keeping On Top Of Web 2.0

There’s always something new to learn and last week gave me some new insights into the world of search, web marketing and social media.

I attended the Search Engine Strategies Conference in New York City and there was usually something interesting to hear or learn about from many of the panelists and presenters.

After so many years in the business and after working with companies like Endeca and Open Text who have search engines, social media and content programs for the enterprise, it was well worth the time to hear so many good presenters on timely and relevant topics of interest.

But enough said. If you have an interest and time, try attending one of these Search Engine Strategies events in one of your local cities. There are a number of them scheduled in the upcoming months.

Just go to http://www.searchenginestrategies.com for further information.

For those more enterprise (business side) focused around search and Web 2.0, there is another conference in NY, also at the Hilton, upcoming in May. This is also reasonably worthwhile to attend, although not nearly as comprehensive as the one put on by Search Engine Strategies.

For more information on this conference, go to
http://www.enterprisesearchsummit.com

Lastly, there is quite a lot going on around social media and the enterprise this week at the AIIM Expo this week (March 31 – April 2) in Philadelphia.

As a marketing and sales person, as well as technologist, it’s a pleasure to see so much effort being put into incorporating new ways of communicating and how to deliver this as a business.

Mind this though…there are a lot of simultaneous moving parts in this field, so keeping on top of everything is no easy task. More to come on this.